Falken Academy

When Falken Tires wanted to develop their Falken Academy offroad driving instruction program for employees, they called on Barlow Adventures to design and staff the training events.

The Ask

Falken Tires hosts a multiday event to showcase its range of performance tires to its network of dealers. For their Wildpeak line of tires, Falken needed a route planned and guided that would exemplify the tire attributes.

The Solution

Barlow Adventures brought their years of experience in trail guiding and renting Jeeps with Falken Tires to plan out a route that met the event needs. Drivers were challenged in difficult terrain to show how the different Wildpeak models performed on 4x4s.